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New Mexico Telegram » Ad Watch, Featured, Senate » Balderas touts humble roots in first ad

Balderas touts humble roots in first ad

Underdog Senate candidate Hector Balderas is up on the air with a TV ad that focuses on how he had humble beginnings in rural New Mexico.

The ad notes that “Most Senators… don’t grow up on food stamps.” And that Balderas was the first from his village to earn a law degree.

You can watch the full ad or read the transcript of Baldera’s basic bio piece below. There are no attacks, or even references, to his opponent in the Democratic primary, U.S. Rep. Martin Heinrich. These type of ads are made to introduce the candidate to voters ahead of the election, in this case the primary, and not introduce sweeping reform ideas.

But the ad does say that Balderas will “invest in our future again” in reference to education.

Balderas is a big underdog against Heinrich but has pledged to keep the race positive.


NARRATOR: Most Senators don’t come from places like this. Don’t grow up on food stamps. Or become the first person from their village to be a law degree.

But because Hector Balderas did, he understands the power of education in a way most Senators never will. As auditor, Balderas stopped corrupt officials who stole from schools. As Senator, he’ll invest in our future again.

BALDERAS: I’m Hector Balderas and I’m sponsoring this ad because I know that education is the road to the middle class.

Written by

Matthew Reichbach has blogged about New Mexico politics since 2006. Matthew was a co-founder of New Mexico FBIHOP with his brother and part of the original hirings at the groundbreaking website the New Mexico Independent. Matthew has covered events such as the Democratic National Convention and Netroots Nation. In addition to politics, Matthew is an avid sports fan, especially of the Los Angeles Dodgers, and TV fan.

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One Response to "Balderas touts humble roots in first ad"

  1. chris mchugh says:

    at last a real man of the people with roots in poverty risen to help others less fortunate than most of americans….a man who can be trusted to change the archaic political systems in the country….as an englishman I respect his views…..america should embrace this man ..a good man.