Ad Watch: Crossroads, LCV up with new ads

Two groups that will likely be among the most prolific advertisers in the U.S. Senate race in New Mexico, the League of Conservation Voters and American Crossroads, are up with new ads. Both feature Heather Wilson, but both could not be more different from each other.

The LCV ad continues its previous theme, attacking Wilson for her votes on regulating the chemical MTBE. The LCV ad features a young girl (Emma) who is drinking water laced with MTBE, which is a potential carcinogen according to the EPA.

“But Emma doesn’t know about M-T-B-E. Or that the toxin may be in her drinking water,” the female narrator says. “But Heather Wilson did. But she voted to let oil companies off the hook.”

“Heather Wilson has voted to protect corporate polluters at the expense of New Mexico families time and again,” said Navin Nayak, LCV Senior Vice President for Campaigns in a statement announcing the ad. “If you want to know why corporate polluters back Heather Wilson in this race, just look at her Washington voting record.

The glowing ad from American Crossroads calls Wilson “an independent voice for change” and cites, among other things, Wilson’s record of “standing up to both parties cut wasteful Washing spending.” The ad says that in the Senate, Wilson will vote to reduce the debt and “fight for good jobs.”

The ad has $180,000 of money behind it, according to The Hill, a significant buy in New Mexico.

The positive ads for Wilson (this is the second in a row from the group) are the only positive ads the group has run in the country. Hotline On Call says the ads “stand in contrast to the negative spots it has been running everywhere else.”

Wilson sat on the board of Crossroads GPS, the non-profit sister arm of American Crossroads.

You can watch both ads below.