August 20th, 2013 | 3 Comments
Richard Berry will go on the air with a positive spot that will address the recession that hit cities around the country hard, New Mexico Telegram has learned. The buy for the incumbent mayor is said to be a significant buy and will go on the air Wednesday morning.
The ad will air on both broadcast and cable.
Berry will be the first of the candidates to go on the air. Berry also has the most money, as he eschewed public financing.
The spot will look at how Albuquerque was able to weather the recession without layoffs or increasing taxes. It compares Albuquerque with other cities around the nation, such as Detroit, which recently declared bankruptcy.
“We made the tough choices,” Berry says in the ad. “We tightened our belts just like any family would.”
You can see the ad below.
An ad by IAFF local 244 accuses Berry of failing to adequately fund public safety, though it is unlikely the media buy will be as large as Berry’s first ad and is currently cable-only.
The union has been critical of pay for firefighters under Berry.
Written by Matthew Reichbach
Matthew Reichbach has blogged about New Mexico politics since 2006. Matthew was a co-founder of New Mexico FBIHOP with his brother and part of the original hirings at the groundbreaking website the New Mexico Independent. Matthew has covered events such as the Democratic National Convention and Netroots Nation. In addition to politics, Matthew is an avid sports fan, especially of the Los Angeles Dodgers, and TV fan.
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