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New Mexico Telegram » Ad Watch, Education, Featured, Governor » New Martinez ad focuses on education

New Martinez ad focuses on education

Martinez education adThe drought of new political ads is over, as the campaign for Governor Susana Martinez announced a new ad, this one focusing on education.

The ad doesn’t mention the controversial social promotion or merit pay, but does mention increasing graduation rates in the state.

“Governor Susana Martinez is moving New Mexico’s education system forward and she is committed to making the improvements to get the job done — even if it means standing up to the union bosses who will do or say anything to stop her. As a result of the governor’s reforms, our graduation rate is now improving faster than any other state in the country, with minority and low-income students seeing the largest gains,” campaign spokesman Chris Sanchez said in a statement.

The graduation rate in New Mexico was the top in the nation according to Education Week. This was between 2007 and 2012. The graduation rates stayed steady in 2013 according to state numbers.

In the ad, charter school principal Kathy Sandoval-Snider, of the Albuquerque Institute for Math and Science, praises Martinez, saying she has the “courage to do something different.” The full transcript of the ad is available at the bottom of the post, below the video.

Sandoval-Snider has been a favorite of conservatives in the state. She received an award from the Greater Albuquerque Chamber of Commerce last summer. Sandoval-Snider has also defended Martinez’s education reforms in the past.

The ad also mentions that New Mexico is spending more money than ever before on education. However, when adjusted for inflation, New Mexico had the second-largest drop in per-pupil education funding between 2009 and 2012.

The campaign says the ad will air statewide on broadcast and cable networks.

The transcript:

Susana Martinez: “We’re investing more in education than ever before. But money alone isn’t the answer.

Kathy Sandoval-Snider: “We can’t keep doing the same thing. It doesn’t work. It takes courage to do something different and governor Martinez has that courage.”

Governor Martinez listens to principals, she listens to teachers about what works.

Narrator: “New Mexico is now the top state when it comes to improving graduation rates.”

Martinez: “There’s more to do but let’s focus on moving forward, not turning back.”

Narrator: “She’s our governor. Susana Martinez.”

Written by

Matthew Reichbach has blogged about New Mexico politics since 2006. Matthew was a co-founder of New Mexico FBIHOP with his brother and part of the original hirings at the groundbreaking website the New Mexico Independent. Matthew has covered events such as the Democratic National Convention and Netroots Nation. In addition to politics, Matthew is an avid sports fan, especially of the Los Angeles Dodgers, and TV fan.

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7 Responses to "New Martinez ad focuses on education"

  1. Michelle Skigen says:

    I think we need to buy a dictionary for Gov. Martinez with the entry for “listening” highlighted, because her usage is lacking in correct meaning.

  2. Sarah Bitner says:

    As a teacher, I have yet to feel listened to or valued by Susana Martinez or her Public Education Department. The farce that is this administration has to go.

  3. David Packer says:

    Listens to principals? Listens to teachers? Martinez needs to publish her short list as to just which educators she’s listened to. Martinez cannot take credit for the years of effort real educators have worked hard to produce;an improving graduation rate and increasing the number of Hispanic students succeeding in AP classes. The ad also fails to say how students at AIMS are screened and only accepted if they meet the criteria. Regular public schools have to accept EVERYONE including those with criminal situations and ankle monitors.

  4. Charles Faulkner says:

    I had responded to several requests for donations with concerns about education policies of hers that I felt were going to be detrimental to her re-election. I never got a response or acknowledgment, just more requests to help her fund raising. I am very torn, I feel that we do not need a Democrat as governor, but I cannot support Martinez because of her educational policies.

  5. Barbara Paul says:

    Ms. Martinez’s term in office has spelled death for New Mexico’s public schools. Read the latest Kids Count. We are 49 up from 50. When our schools succeed, Martinez lauds her policies. When we fail, it is those awful teachers. Test scores cannot measure what a teacher does in the classroom. One of the best predictors of student achievement is their family and home situation. The family must honor education and instill a work ethic in their child. The home needs books and resources for the child. Parents must work at home, to the best of their ability, to support their child’s learning. Teachers must be educators, psychologists, social workers, mediators, and more. And we continue to be harangued by PED. High stakes testing kills the creativity of learning.

    1. Thank you, Barbara, you tell it as it is. There is a basic lack of respect for our hard working teachers who put up with far more students than evidence based learning requires. She believes in psychological and educational testing services because these Corporations realize millions of $’s in profits over measuring our students with tests that only measure the ignorance of the testing services. Let them take their own tests and see for themselves how ignorant and deficient they are. And, since our Mind knows everything, you fail at trying to make us into your robotic slaves. Is it no wonder that our bright, non-conformists and independents drop out of this ‘slaughter house’ called Education.

  6. John Ingram says:

    In fact, SBA scores have dropped statewide due to Martinez’s self-proclaimed education reforms. Read all about it in the July 25 ABQ Journal. Gov. Martinez thinks we’re so stupid that she can tell us in this ad about the great things her education reforms have achieved? It make you want to cry. Those who voted for Martinez four (4) years ago gave her the power to screw over our beloved Land of Enchantment. Now, there will be payback in November.